How do you sell a watch to someone in the cell phone age? It’s a question being asked by dealers, journalists, and, of course, marketing teams at the big watch brands every single day. The day of the watch, in many ways, is past us. We don’t need them. So selling them as a necessity is out. But we all want something to aspire to, and that’s the key to understanding why

A watch inspired by one of the world's greatest adventures - Rolex's marketing department played up their credentials around the 1953 first summit of Everest - while an Explorer may not have been on the wrist of either Edmund Hillary or Tenzing Norgay the Rolex Explorer has become an icon of their adventurous spirit.

What set's the classic air-cooled Porsche 911 apart? Craft + Tailored CEO Cameron Barr talks about his other obsession and how the love of watches often intersects with a passion for motoring.

Debuted at Basel Fair in 1972 - this now iconic reference featured controversial design, size, material and pricing. After a rocky start it has become Audemars Piguet's most recognizable model.

While being quite possibly the most interesting man on the planet for a few years would be enough on its own. Mr. Cousteau was also quite active in the watch world. Helping test and design pieces across the years.

Founded in 1939 the AOPA's ranks measure into the hundreds of thousands, making it one of the largest aviation organizations in the world - as expected over the years they've had some history with watchmakers.

What exactly was Rolex signifying with the small underline on some dials produced between 1962 and 1964. This article covers the most widely accepted theory.

While not the most recognizable watch produced by Heuer - the Carrera's rich automotive and design history makes it possibly it's most famous.

Omega is well known for their core models, but they've done some really interesting - sometimes strange - things over the years.

If you've attempted to purchase a stainless steel Rolex sports model within the last few years from an authorized dealer, there's a good chance you we're told none were available. Why is this?